Jam Fest Digital Billboard
Project Type: Advertisement illustration, vector illustration
Project Details: I created an imaginary indie music festival lineup poster called Jam Fest.
In this academic project, the goal was to create a poster for a music event. I chose to make a word play on “jamming out” to indie music at this imaginary music festival. I focused on color harmony, hand lettering, and a unique focal point.
Year: 2026
Digital billboard of the promotional poster
Final artwork, fixing the header's contrast for readability
Final sketch with final text placements. I removed the middle jam drips and remove some detais from the jar lid.
First critique to change the header's value in color for better readability