Highland Kombucha Label Design
Project Type: Vector illustration, product illustration
Project details: I created 3 label designs for Highland Kombucha, an imaginary Chinese-South American kombucha brand centered around a llama mascot with an eccentric and silly personality.
In this academic project, the goal was to create 3 label designs for a drink product, either for a real company or an imaginary one. I chose kombucha, inspired to use bright, bold colors and to come up with my own brand’s defining mascot that would make the product unique. I explored legibility, mandatory details, and information hierarchy in this project.
Year: 2026
All 3 Highland Kombucha flavors' label designs
Box design for Yuzu Guava flavor
Some character illustration exploration, combining South American llamas and fruit flavors. I enjoyed the more sharp line look and decided to head in the direction of 5 and 6.
Some thumbnail exploration for what the main label would look like from the front, with various fun poses the llama could be in. I also took into account what negative might fit label information.
Highland Kombucha Yuzu Guava flavor
Highland Kombucha Chili Pomelo flavor
Highland Kombucha Lychee Guaraná flavor