Chobani Flip “Coffee Brownie Bliss” Advertisement
Project Type: Advertisement illustration
Project details: I created an advertisement poster for Chobani, an American yogurt company. The goal was to advertise the Chobani Flip Coffee Brownie Bliss flavor and emphasize the coffee cherry picking process for the flavor.
In this academic project, I chose to highlight the general brand feel and focus on how Chobani sources their products. I explored product research and reference-taking.
Year: 2025
Mockup of the final advertisement poster
Final artwork after the first round of critiques
Thumbnails of my initial ideas
Two final sketches with final value studies
Got a round of critiques, fixing color, pose, and sizing issues