Chobani Flip “Coffee Brownie Bliss” Advertisement
Project Type: Advertisement illustration
Project details: I created an advertisement poster for Chobani, an American yogurt company. The goal was to advertise the Chobani Flip Coffee Brownie Bliss flavor and emphasize the coffee cherry picking process for the flavor.
In this academic project, I chose to highlight the general brand feel and focus on how Chobani sources their products. I explored product research and reference-taking.
Year: 2025
Mockup of the final advertisement poster
Final artwork after the first round of critiques
Thumbnails of my initial ideas, exploring multiple seasonal campaign ideas. I decided to go a more evergreen route, exploring a release of a certain flavor.
Two final sketches with value studies. I go forward to sketch 24 and change the coffee cherry truck.
Got a round of critiques, fixing color, pose, and sizing issues