Chobani Flip Poster

Chobani Flip Poster

Chobani Flip Poster

Advertising

Adobe Photoshop

Academic Project. This poster was designed for Chobani, an American yogurt company. It advertises Chobani Flip’s Coffee Brownie Bliss flavor and emphasizes the coffee cherry picking process for the flavor. I learned the importance of doing product research and reference-taking.

I chose salty as my taste to illustrate. My soap bar would have the scent of driftwood, sea salt, water lilies, and a hint of seaweed.

SERVICES

Advertising

TIMELINE

4 Weeks

Poster Mockup.

Thumbnails. After deciding my focus to advertise the Chobani Flip, I explored many avenues of flavors, possible campaign themes, compositions, and emotions. I end up making tight sketches 5 and 14.

Tight Sketches & Value Study. I took extensive reference for both possible ideas, focusing on the main element being the product. Deciding that the right thumbnail is the strongest, I changed the truck to a small picking cart and the perspective on the Chobani Flip. I also fix the body language of the bottom figure.

First Critique. From this critique, I change the clothes on the people to better match the piece’s color palette. I add more shadows and highlights to the coffee cherries for more depth and make the cart and figures larger.   Overall, I learned about the importance of balance and exploring textures with this project.

Second & Final Critique.

Have questions? I'm happy to chat!

Have questions? I'm happy to chat!

Have questions? I'm happy to chat!