Highland Kombucha Label Designs
Mockups
Mockups that helped me visualize what the full wrap labels would look like around an actual bottle. I also explored label sheens and textures.
Final Labels
I wanted each flavor to be reflected through the mascot's pose, demeanor, and by the fruits sat on his head. I explored how to keep the mascot's identity cohesive while making him dynamic and still shape-based.
Thumbnails
I knew I wanted a fun, eye-catching, and silly character that would be highly recognizable to the brand. I explored how to stylize the llama so that he stood out while incorporating fruit themes. I ended up really liking the more geometric look.
Tight Sketches + Value Studies
Here, I started to develop what the layout of the full wrap would look like. I created copy for the background story of Highland Kombucha, created a unique wordmark, and researched all the essentials needed on a kombucha label. After a value study, I explored a color palette that would reflect the brand's story well.
