This poster was designed for Chobani, an American yogurt company. It advertises Chobani Flip’s Coffee Brownie Bliss flavor and emphasizes the coffee cherry picking process for the coffee flavor.
This piece was created as an assignment for my Illustration III class. I learned the importance of doing product research and reference-taking.
After deciding my focus to advertise the Chobani Flip, I explored many avenues of flavors, possible campaign themes, compositions, and emotions. I end up making tight sketches 5 and 14.
I took extensive reference for both possible ideas, focusing on the main element being the product. Deciding that the right thumbnail is the strongest, I changed the truck to a small picking cart and the perspective on the Chobani Flip. I also fix the body language of the bottom figure.
From this critique, I change the clothes on the people to better match the piece’s color palette. I add more shadows and highlights to the coffee cherries for more depth and make the cart and figures larger.
Overall, I learned about the importance of balance and exploring textures with this project.
