Ben & Jerry’s “Phish Food” Poster

Project Type: Advertisement illustration

Project details: I created an advertisement poster for Ben & Jerry’s, an American ice cream company. The focus was to explore rendering of different textures and is inspired by the ice cream flavor, “Phish Food".”

In this academic project, I experimented with targeting a certain age audience with making a poster for Ben & Jerry’s. My idea behind the idea was to build general brand awareness and vibe.

Year: 2025