Ben & Jerry’s “Phish Food” Poster
Project Type: Advertisement illustration
Project details: I created an advertisement poster for Ben & Jerry’s, an American ice cream company. The focus was to explore rendering of different textures and is inspired by the ice cream flavor, “Phish Food".”
In this academic project, I experimented with targeting a certain age audience with making a poster for Ben & Jerry’s. My idea behind the idea was to build general brand awareness and vibe.
Year: 2025
Poster displayed at a store front
Final artwork
Final sketches with value studies. I chose sketch 9 and adjusted my values further once executing final color.
First critique with comments about saturation, value issues, and more rendering
Thumbnails of possible poster ideas, exploring themes about the Ben & Jerry's ice cream flavor. I wanted to produce the feeling of fun and interactivity in the artwork's composition.